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Bitcoin started as an experiment, an idea introduced in 2009 to create a digital currency that would operate without the control of any bank or government. Bitcoin is the most expensive and popular digital asset in the world, boasting over 50% of dominance in the crypto market.
Beyond being a store of value, Bitcoin is now being used as a payment method that counters inflation and even as a financial tool for global expansion. This article explores 10 major companies leading the way by embracing Bitcoin into their daily operations.
1. Microsoft
Microsoft is one of the earliest tech giants to embrace Bitcoin. In December 2024, it first started accepting Bitcoin for Xbox content. In 2025, the company expanded bitcoin payment into selected services and products, like cloud services and in-game purchases on the Microsoft store in regions with high crypto adoption.
Microsoft also invested heavily in blockchain development through Azure services. The company is helping businesses explore use cases of Bitcoin and blockchain technology by supporting decentralised applications and smart contract infrastructure.
2. PayPal
PayPal has grown into one of the most cryptocurrency-friendly fintech payment platforms globally, with over 430 million active accounts. PayPal users in many regions can buy and hold digital currency and also use it to pay merchants through the platform’s “checkout with crypto” feature.
Paypal is now accepting Bitcoin as a payment method. The platform now supports crypto-to-fiat conversion at the point of purchase, helping users spend Bitcoin seamlessly. Paypal also expanded crypto withdrawals and transfers to external wallets to give users full control over their Bitcoin.
3. AT&T
American Telephone and Telegraph, known as AT&T, made history as the first major US mobile carrier service to accept Bitcoin payment through BitPay in May 2019. Years later, the company is still ahead of the curve. AT&T customers can pay their phone bills with Bitcoin via BitPay, but that is not all.
The company is exploring blockchain billing systems to reduce fraud and enhance transparency using decentralized technologies alongside Bitcoin payments. This company is simply modernizing how the telecom industry handles data, payment, and verification.
4. Starbucks
Starbucks is an American multinational chain of coffee houses and roastery reserves that has integrated Bitcoin payment. Initially, it was only available on third-party platforms like Batkkt. However, customers in selected countries can now load Bitcoin into their Starbucks App and pay directly.
Starbucks is pushing toward more direct cryptocurrency integration, especially in markets like El Salvador, Brazil, and parts of Europe where Bitcoin use is increasingly growing. This move is part of Starbucks’ wider digital strategy to appeal to consumers who are comfortable paying their bills with mobile-first crypto wallets rather than traditional cards or cash.
5. Whole Foods
Whole Foods is a company owned by Amazon. It accepts Bitcoin through the Flexa network, which enables instant crypto payments at physical locations. The partnership between Whole Foods and the Flexa network makes it easy for users to pay with Bitcoin at checkout when shopping for groceries.
More Whole Foods stores across the urban areas of the United States are now promoting this payment method to position Whole Foods as one of the few grocery stores that can stay relevant by making digital currency a simple way to pay for everyday household items.
6. Gucci
Gucci recently joined the list of top global brands accepting Bitcoin as a payment option. The luxury brand started accepting Bitcoin in selected stores in North America, Europe, and parts of Asia. Gucci customers can purchase expensive fashion accessories and limited edition collections at the store.
This luxury brand is embracing bitcoin as a payment method to appeal to younger, tech-savvy customers who value fashion and digital innovation.
7. Shopify
Shopify is an e-commerce platform for online stores worldwide, allows verified merchants to accept Bitcoin through integration platforms. Merchants can accept Bitcoin for their display goods and services on the platform to give their customers more payment options and ease.
Shopify recently reported increased cryptocurrency transactions on the platform due to sales of more digital products, tech gadgets, and some expensive fashion brands.
8. Tesla
Tesla’s relationship with Bitcoin has not been smooth, but the company still holds Bitcoin as an asset. However, direct Bitcoin payment for electric cars has been put on hold in many regions due to environmental reasons stated by the company.
However, users are having conversations around using Bitcoin for Tesla Solar rewards and the energy trading system. Still, Elon Musk has not discussed removing the restriction on paying for Electric cars with Bitcoin due to the company’s support for greener mining activities.
9. AMC Theatres
AMC Theatres started accepting Bitcoin in 2021. This company allows movie lovers to buy tickets and gift cards with Bitcoin and other cryptocurrencies through its desktop and mobile platforms. The company also expanded Bitcoin usage for live theatres across the United States and international locations outside the US.
AMC’s adoption of Bitcoin as the largest movie chain in the world opens the door for mass retail crypto adoption in the entertainment industry. This company has a reward program for digital membership that uses blockchain technology. This program allows people to earn points in crypto or receive them as Bitcoin.
10. Twitch
Twitch is a streaming platform that allows users to give Bitcoin to creators on the platform during live. The platform gives creators the opportunity of receiving payout, access premium features, add subscriber payment option or even receive donations using Bitcoin.
This platform recently improve it wallet integration to give users control of their Bitcoin or other crypto earnings right on the platform
Frequently Asked Questions (FAQs) on Companies using Bitcoin
Why did companies start accepting Bitcoin?
Some of the big Companies started using bitcoin to position themselves as a forward-thinking and innovative brand and to give them access to the global market without currency conversion issues.
Can I pay with my Bitcoin at any store?
Not all stores accept Bitcoin yet although the adoption is growing with the tech giants and other global brands leading the way for others.
Is Bitcoin legal for businesses in every country
Bitcoin regulations and policy is different in many countries in the world. Some countries restrict its use, some allow it while some completely ban the use for business or transactions.
What are the risks of dealing with Bitcoin as a company?
Government regulations remain the biggest risk. The unstable price nature of bitcoin is also another risk. Price can fall or rise in value so holding bitcoin requires smart risk management.
Can I receive Bitcoin as payment as an employee?
Yes you can if the company you work for pays with Bitcoin. Many tech freelancers receive this for jobs delivered to crypto friendly companies as an option for cash.
Conclusion
What began as an experiment in digital currency is now changing how some of the biggest companies in the world accept payment and store value. But these 10 companies are not the only ones accepting bitcoin payment. Companies like Coca-cola, BMW, Expedia, and Home Depot are also on this list.
Apart from the popular headline, a growing list of businesses across tech, travel, e-commerce and finance are also joining this movement and we will likely see more businesses taking advantage of bitcoin as a payment option in the future.
Last updated on July 3, 2025
